Pinterest has really changed the game. We are no longer influenced just by words, or thoughts. Your following on Pinterest isn’t necessarily affected by your brand. Your numbers and influence are affected by one thing: How good are the photographs that you share, and how are you using them? This introduces a few interesting wrenches into standard marketing efforts, and measuring tools. True, you can use Google Analytics to measure the amount of traffic your site is seeing because of a certain pin, but it’s not straightforward, and it is rather convoluted. Curalate steps in to fix this. With advanced image recognition software, Curalate offers a premium service for brands and pinners alike that will give true analytics for the images that they post.
Having just come off of a great week of being awarded a $750,000 capital investment, Apu Gupta agreed to an interview on thepincast. Listen in as we discuss Pinterest, Curalate, and how Apu started this incredible cool company.
Make sure you check out Curalate, and sign up for a free trial membership with no strings attached or credit cards needed. Make sure to tell them that we sent you!
Enjoy the podcast!
Jetsetter has just come off of a three week marketing campaign called Jetsetter Curator. They learned a lot of interesting facts and figures, and did everything by hand. This is one thing that really sets Jetsetter apart from other companies, the hands-on approach they have toward their clients. If you have any question, you know that you will be talking to Jonathan if you contact them through Twitter, Pinterest or Facebook.
Happy Travels, and Happy Pinning!
We almost forgot, Jetsetter hooked us up with a promo code for our listeners. http://www.jetsetter.com/register/promo/thepincast
Maia McDonald, former designer for William Sonoma and recently self-employed Pinner/Designer joined us this afternoon on thepincast. She shared how she pins, what she finds interesting to pin, what will most likely get repinned. I could tell you, but you’ll have to listen to find out!
Thank you for your time Maia!
By the way, if you need a great designer, make sure to check out her website Conundrum. You can also check out her Pinterest page to follow her, and see how awesome her pins are. Also, make sure to follow her on twitter: @designconundrum.
Pinerly was the first analytics Company that I heard about. I quickly signed up and spread the word and got early access. I’ve been loving it ever since. It’s great to see how each of the pins in any given campaign are working. Through clicks, reach, likes, and repins, I can see if a pin was effective even if it wasn’t really liked or repinned.
We hope you enjoy the show!
This afternoon Brian and I chatted with Kaleb Willis of Kaleb Norman James Design. Kaleb is an avid Pinterest user that has had an account since the beginning. His current number of followers is about to reach 400,000, and his average repin number is 600-1000 repins.
We can all learn a lot from Kaleb, a young 21 year old business owner and lead designer in the wedding industry. He started his career at the age of 14 and started his own business at the age of 19.
We hope you enjoy this podcast. Grab yourself a cool drink, and listen!
You can find Kaleb on Pinterest at http://pinterest.com/kaleb_willis