Pinterest has really changed the game. We are no longer influenced just by words, or thoughts. Your following on Pinterest isn’t necessarily affected by your brand. Your numbers and influence are affected by one thing: How good are the photographs that you share, and how are you using them? This introduces a few interesting wrenches into standard marketing efforts, and measuring tools. True, you can use Google Analytics to measure the amount of traffic your site is seeing because of a certain pin, but it’s not straightforward, and it is rather convoluted. Curalate steps in to fix this. With advanced image recognition software, Curalate offers a premium service for brands and pinners alike that will give true analytics for the images that they post.
Having just come off of a great week of being awarded a $750,000 capital investment, Apu Gupta agreed to an interview on thepincast. Listen in as we discuss Pinterest, Curalate, and how Apu started this incredible cool company.
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Enjoy the podcast!